Συμβούλευση Digital Marketing |

Google Ads vs SEO: Which is the best way to promote my business?

You have just created your new website with personal effort and money! You know that the online image of your business is very important in today’s world, and you want to find the best way to promote your online store in the magical world of the internet.

You’ve heard of Google Ads and SEO, but you’re not an expert in digital marketing and obviously don’t know which strategy will offer the best results.

So, let’s see what the differences between these two strategies are, so that you have a complete picture of their functions and advantages. Always keep in mind that both promotion options are effective.

You’ve heard of Google Ads and SEO, but you’re not an expert in digital marketing and obviously don’t know which strategy will offer the best results.

So, let’s see what the differences between these two strategies are, so that you have a complete picture of their functions and advantages. Always keep in mind that both promotion options are effective.

What is SEO?

SEO is derived from Search Engine Optimization. Its role is to optimize the content of a website to make it more “attractive” to Google’s search engine. Through a series of actions, the material of the website is improved technically and in terms of content so that the website appears first in the search engine results.

A key element of SEO is that it increases the visibility of your website in the organic search engine results, without the direct exchange of money. It is worth noting that SEO results usually appear after 8 to 10 months depending on how competitive the market you are operating in is.

What are Google Ads?

Google runs the world’s largest search engine. It is the search engine that receives over 3.5 billion searches worldwide per day.

Google Ads, which was created in 2000 and renamed Google Ads in 2018, relies on users’ searches to serve them ads with content that interests them. Users find what they are looking for and at the same time businesses promote their services and/or products to an audience that is genuinely interested in them.

Google Ads is essentially an online advertising method that follows a cost-per-click (PPC) pricing model. With this method, you essentially pay for every click your ad receives. The results of a Google ad are immediate.

Google Ads appear at the top of Google’s results, above the organic ones with the “Ad”, which informs the user that it is a Google Ad.

Organic or paid search (SEO ή Google Ads)?

So, there are two options Seo & Google Ads to advertise your website on the internet. To build SEO and get your website to the top of Google results, it takes time. Google is very careful with the ranking. The top 10 results that appear on the 1st page of Google give significant traffic and therefore potential customers. To get your website high in the rankings, it takes a plan and time. It is a given, however, that the results will compensate you.

On the other hand, there is the option of Google Ads. Instead of waiting for SEO to pay off, you can start paying Google Ads campaigns to increase your website traffic. Such a move will be highly cost-effective as it will attract the attention of potential customers and will have immediate results and, by extension, profits for your company.

Therefore, Digital Marketing gives you two reliable options for advertising your website which, when implemented with consistency and plan, will pay off and lead to an increase in the extroversion of your business online.

* This article was written by Dimitris Kontarakis, Digital Strategist and owner of eSteps and was published in the online edition of the newspaper Εleutheros Typos on Thursday 15/09/2022

Menu