Συμβούλευση Digital Marketing |

Why it is important to have a responsive and mobile friendly website!

Have you decided – finally – that it’s time to create a website for your business? Do you already have a website and want to revamp it so that it will bring you more profits?

Your number one priority should be to create a responsive and mobile friendly website. Unknown terms? Let’s look at what they mean and how they will “take off” your traffic and sales!

What makes a website responsive?

Whether a website is responsive has to do with its design. Its design should be fully responsive to the user’s behavior and environment, based on the screen size and the platform they are using.

In simpler words, it should be able to recognize the navigation device of your website visitor. Regardless of the device (laptop, mobile, tablet) your website will adapt to the corresponding dimensions. The necessary information concerning the website will not be lost, nor will its performance be reduced.

What does mobile friendly website mean?

A website is mobile friendly when it is designed to work the same way on all devices. The question here is this: If your website is opened from a mobile device, will the user be able to navigate it, get all the information they want and complete their intended goal? The answer should always be “yes”!

A prerequisite for having a mobile friendly website is that it must be built with mobile optimized features. That is, with a set of technical features that make your website easy to search, with functional menus and comfortable browsing.

Most internet users nowadays use their mobile phones to browse the internet. A key requirement for the success of your business is to have a website that is competitive in any environment.

* This article was written by Dimitris Kontarakis, Digital Strategist and owner of eSteps and was published in the online edition of the newspaper Eleutheros Typos on Monday 3/10/2022

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