Συμβούλευση Digital Marketing |

New site, small business: How do I attract customers?

A small business has big needs, especially when it comes to finding customers. The distance from idea to success is long, but today there are the necessary tools to cover it faster!

Your website is probably the most important weapon in your effort to attract new customers. To do this, it is essential that your website gets high-quality traffic. This means that it’s better to have 20 users who want to buy your product or service visit your new company’s website than 100 who don’t know what they really want and came in by accident.

So, let’s look at the ways in which you can succeed in getting traffic to your business website.

Online Advertising

Online advertising (Google Ads or Social Media Ads) will help you to promote your business online and attract potential customers.

The basic requirement for an online advertising campaign to succeed is that you must first be clear about what your goals are and how much you can afford to spend. All Google Ads will run on Google search and Google’s network of partner sites and at the same time, the target audience is bound to be engaged and within the popular social media. Therefore, a key requirement for the success of your business is to advertise on these channels as well.

Social media

In addition to social media ads, a key requirement to attract customers is to create content-posts that regularly inform users about your products or services.

For example, a Facebook page that you regularly update with new posts will help your business to build a better relationship with its audience. In general, Facebook is always a good place to start, and it is always a good idea to keep in mind the potential of using groups in this medium.

Articles

Another way to get traffic to your website is to create and publish articles with attention-grabbing titles and content that thoroughly informs the visitor about what you offer.

Publishing articles will help you gain organic traffic to your website without having to spend money. A good, original, and useful article that gets replicated and gets likes on social media will reward you both in terms of search engine rankings and awareness of your new company.

Newsletters

It’s an old method, but even today it plays a key role in promoting a business. Many… Many people snub email marketing; however it is a very effective tool and just sending a newsletter can significantly increase traffic to your website. The key to the success of this strategy is to not overdo it so you don’t get listed as spam. Only send newsletters when you have something interesting to communicate to your contacts.

In general, to succeed in the demanding world of Digital Marketing, you need to have a clear plan of digital actions to first appear to the online audience and then stand out against the competition. To do this you need patience, adaptability, and realism.

* This article was written by Dimitris Kontarakis, Digital Strategist and owner of eSteps and was published in the online edition of the newspaper Eleutheros Typos on Tuesday 1/11/2022

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