Are you looking forward to Christmas and New Year to increase your e-shop traffic and sales?
The truth is that this period is a prime opportunity to attract more potential customers to your online store. However, to achieve this goal, you need to take some specific steps.
Below are some last-minute ideas to “catch up” with the competition and get into the festive spirit!
Embellish your company logo
Your e-shop homepage should be Christmasy to keep up with the festive season. This way, you will essentially let visitors know that you are waiting for them for their Christmas shopping.
Of course, you should also bring the festive spirit to your company’s social media. Add Christmas visuals to your profile photo and cover photo.
Improve the user experience
A large percentage of Christmas shopping will be done on mobile phone & tablet. As you understand, your e-shop to be seamless in the mobile environment.
First you need to reduce the loading time of your e-shop. Almost half of the internet users are not going to return to an e-shop that is slow to load. Your photos and content are the most important information for the user who will visit your e-shop, so make sure they load quickly.
Another tip is to make special and exclusive offers to your mobile visitors, thereby prompting them to make a purchase.
Make sure you don’t… run out
Increased traffic in your e-shop during the Christmas season hides a major pitfall: getting you off schedule and running out of products!
To avoid this unpleasant development, you should definitely look back and see which products “sell out” during the holidays, so that you can organize your orders accordingly.
Pay attention to social media
A large percentage of consumers consult company reviews before making a purchase. At the same time, more than a few people make purchases after seeing a product on social media.
Determine the days and times that are suitable for publishing festive posts. Advertise through your social media pages the products that you think will attract users’ interest.
Take advantage of email marketing
Newsletters are one of the most effective marketing strategies, as long as it is done right. So, make sure when sending out mass emails to pique the interest of the recipients, with small gifts that are not indifferent! For example, offer free shipping.
Don’t abandon your digital marketing plan after the holidays
A good digital marketing plan is not something you should only be concerned about during the holiday season. Once you’ve defined the audience you’re targeting and understood their buying habits, then you can craft your next digital marketing strategy. This way, you will be able to attract even more audience and increase your sales.
* This article was written by Dimitris Kontarakis, Digital Strategist and owner of eSteps and was published in the online edition of the newspaper Eleutheros Typos on Wednesday 7/12/2022