In a world where technology is evolving rapidly and where digital reality is essentially becoming… the only reality, it would be impossible for marketing not to be affected. Nowadays Digital Marketing has many more advantages over traditional marketing.
But let’s take things from the beginning. Marketing consists of the organized effort of a company or an organization to investigate and satisfy the needs and desires of consumers. In other words, it tries, using market research as its main tool, to match the products or services it produces with the target customer who needs or wants them.
Digital Marketing is any action that is carried out using online advertising (Google Ads-Social Media Ads, Seo, Email Marketing, etc.) to promote goods and services. Below are some of the advantages of Digital Marketing over traditional marketing.
The cost of marketing and advertising is one of the biggest financial burdens that businesses must face. A successful and well-funded company may be able to meet this, but for a small business this financial burden is likely to be prohibitive.
Digital Marketing is the best and most cost-effective way to promote products and services. It creates great impact and costs much less. For example, for 50 euros you can promote a post on Facebook and have it seen by a few thousand people of a certain age and in a certain geographical area.
Huge return on investment
There is nothing more important for an entrepreneur than to realize that the investment he has made is paying off. One of the advantages of Digital Marketing is that it offers a significant return on small investments.
Email marketing (Newsletter) or advertising campaigns on social media platforms (Facebook, Instagram, etc.) cost much less compared to traditional marketing techniques. For example, when you send out an email marketing campaign you can see which users opened the Newsletter you sent, which users clicked on a link and went to your website and which users did not receive it or did not open it at all.
The results of an online campaign are therefore completely measurable. With traditional marketing methods, it would take months before the results could be evaluated. In contrast, the results of a digital campaign are available at any time.
By always knowing the performance of an advertising campaign, a company can make improvements without wasting valuable time and money. If a digital campaign is performing well, then it can invest more in it at the click of a button. Conversely, if the results are not the desired results, then it can stop it or take corrective action.
Brand awareness and development
Digital Marketing allows advertising campaigns to be visible in any place (city or country), to specific age groups at any time. This is a great advantage for new businesses, as they can quickly become known without any geographical limitation. Thus, a small company can break out of the local context and reach audiences all over the country.
Traditional marketing does not leave much room for a business to interact with its audience compared to Digital Marketing. One of the most important advantages of Digital Marketing is that it enables real-time interaction with the audience. Constant interaction creates a relationship of trust and is the “key” to the success of a business.
Of course, in business it is necessary to marry traditional marketing with Digital marketing since the combination of the two will lead the company or the freelancer to build a serious and effective presence that will convince the buying public to prefer it over the competition. It’s all about balance and realistic goals after all.
* This article was written by Dimitris Kontarakis, Digital Strategist and owner of eSteps and was published in the online edition of the newspaper Eletheuros Typos on Tuesday 10/1/2023