Have you ever thought about how much benefit you would get if you promoted your business and its products or services on LinkedIn? Are you one of those who are currently… snubbing this platform? In this article you will read the reasons why you should change your mind!
Creating a LinkedIn company page will help you promote your company in a targeted way, as many more professionals and potential clients will get to know you, at no cost.
First, it should be made clear that the LinkedIn company page has different functions than the personal one, as it offers you much more than just contacts and followers on another social networking site.
Let’s look at just a few of the benefits:
– You introduce your brand to a professional space
– Promote your products and services
– Communicate your initiatives to a highly active and demanding audience
– You gain an important tool for finding new employees
How to create a LinkedIn company page
First, you need to add the company name and a business email. Then you need to describe your business, its products, and services in simple and understandable words. Recently LinkedIn added a tagline where you can also make your mark there.
An important step in creating a LinkedIn company page is to add your logo and an appropriate photo that highlights your brand. You can manage the LinkedIn company page yourself or appoint someone as an administrator, as long as they are connected to you on LinkedIn.
Why is a LinkedIn company page important?
Reliability and customer growth: A company page on LinkedIn increases your company’s credibility. Once you put the company title in your profession, your logo appears, and a link is entered that leads prospects to your page. This adds prestige and at the same time, enables users to learn more. Users trust you and your customers increase.
Easy visibility with SEO: LinkedIn company pages are crawlable by Google and appear in search results. When someone searches your company your LinkedIn page will show up as well as the profiles of everyone who works at the company. For best results make sure the company description is a very strong text with appropriately chosen keywords according to SEO practices.
Attracting quality employees: In addition to customers, you need good employees and partners. LinkedIn is the perfect environment to reach them and get to know you.
Post articles and updates: through your LinkedIn company page, you can post news about your business, as well as articles about developments in your industry. The platform allows you to communicate with those you have connected with, and you can ask them questions, post polls, photos, and videos.
* This article was written by Dimitris Kontarakis, Digital Strategist and owner of eSteps and was published in the online edition of the newspaper Eleutheros Typos on Wednesday 29/03/2023