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Increase sales on social media through coupons

Are you looking to boost your Facebook sales and are you looking for efficient ways to do so? Below are some suggestions that will make your business stand out and attract more customers.

The secret of giving:

Highlight your offer or discount in a way that will attract the interest of your audience. Create a unique promotional code and present it with an attractive text and emojis that will make your offer even more attractive and easy to read. To create a sense of urgency, clearly state the duration of the offer, inviting your followers to react quickly. Create a link to your business page, where your followers can take advantage of the special discount code.

Working with Influencers:

Work with one or more influencers to increase the impact of your offer and reach a larger and more diverse audience. Influencers are known for the donations and offers they make to their followers, and you can leverage this to promote your offer.

To create an effective partnership, ask the influencer(s) to create a series of posts, stories and mentions to promote your discount. You can use the same code for all influencers or create separate, unique codes for each of them. This allows you to measure the impact each one had on your offer.

Finally, depending on the deal you have made, you can ask the influencer to advertise your offer using the branded content feature. This will reveal your partnership to the audience, giving them another reason to take advantage of your offer. This strategy builds trust and credibility of your offer in the eyes of the audience.

Use the Facebook offers:

Use the Facebook promotions feature to promote your discounts with a unique and exclusive approach. Create unique promo codes that are only visible to your followers. This will create a sense of urgency and encourage your followers to visit your page and take advantage of the discounts you are offering. This way, you will create an effective incentive to increase your sales and attract new customers.

Call to Action:

Issue a personal call to action to your followers. Encourage them to message you if they are interested in the promotional code. This will direct you to those who are genuinely interested in your offer, increasing your chances of success.

Traditional advertising

To increase your sales, you can use the classic way of advertising and create a campaign. Through this campaign, your offers will reach a larger audience without appearing on your regular Facebook page.

If the discount code is for services, you can direct your audience to your website to make their purchases there. In case it is about products, and you have an active catalogue, you can advertise these products to increase your sales.

You have tools at your disposal, whether you use the organic approach or paid advertising, to promote your promotional codes and increase your sales. Whether you choose one way or the other, this strategy will help you promote your business and gain the attention of the audience to increase your sales.

*This article was written by Dimitris Kontarakis, Digital Strategist and owner of eSteps and was published in the online edition of the newspaper Eleutheros Typos  on Tuesday 25/07/2023

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