This article was published on the Eleftheros Typos website on Wednesday 20/12/2023

As the Christmas season approaches, businesses are looking for ways to leverage social media trends to increase their awareness and sales. In this article, we’ll look at some of the top strategies you can follow to stay active and competitive in the dynamic social media landscape during the holidays.

In the first part of the article, we looked at strategies that highlight key trends in the digital world and provide practical advice for businesses, aiming to maximise sales and improve the customer experience. Moving forward, let’s examine advanced techniques and approaches to enhance businesses’ online presence and increase sales.

Follow TikTok trends. TikTok is known for its trends, especially during the holidays. Keep track of popular songs and dances and incorporate them into your business content. This strategy can increase your brand awareness and create loyalty from your customers.

Participation in Online Challenges. Social media challenges, such as #JoyWithPret, are another way to boost your presence. You can either create your own challenge or join existing ones, increasing the likelihood of your content going viral.

Christmas Photo and Video Shoots. Creating special Christmas-themed photo shoots and videos is an effective way to show the festive spirit of your business. Use warm colors and Christmas decorations to attract the attention of your audience.

Communicate Important Messages. Use social media to let your customers know important information, such as changes in business hours or special offers. This enhances communication with your audience and builds trust in your brand.

Lead Generation Ads on Social Media. As we approach the Christmas holiday season, the cost of social media advertising usually increases dramatically. This increase is due to the fact that many businesses, even those that don’t often invest in advertising, are looking to increase their sales during this period. However, there is a strategy to avoid high costs.

The solution is to run Lead Generation ads immediately. This means starting now to build a relationship with your audience by inviting them to subscribe to your newsletter or become a follower on your Social Media. Create contests and promotions, providing attractive incentives to get them to sign up. When these users become part of your community, the cost of promoting offers such as Black Friday or Christmas will be significantly reduced.

In conclusion, your social media strategy needs to be dynamic and flexible, adapting to ever-changing trends and consumer needs. By focusing on value,ethics, and creating an engaging shopping experience, businesses can maintain a strong market presence and compete effectively in the online landscape.