In the series ‘Marketing in Practice’, hosted by Themis Sarantaena on ONE Channel, which was broadcast on January 27, 2024, Digital Marketing expert Dimitris Kontarakis presented a series of key steps and strategies for success in the competitive field of online fashion. Analyzing the main questions that every young entrepreneur faces such as:
- Budget: how to set it?
- The first actions: Which ones are critical?
- How to measure Success: When and how?
- Influencers: How important are they?
- Dealing with Failure: What to do?