In Themis Sarantaena’s show “Entrepreneurship on FM” on Channel 1 – 90,4 FM on Saturday 22/6/2024, issues related to Digital Marketing for the Promotion of Services in the Digital Age were discussed.

Digital Strategist Dimitris Kontarakis with 20 years of experience was a guest on the show and the interview focused on the importance of digital marketing for businesses offering services.

Here are the key points covered in the interview:

• Why digital marketing is important for businesses offering services: Consumers today rely on the internet to find information about products and services. To reach these potential customers, businesses need to have an online presence.
• The importance of a digital marketing strategy: because a small or mid-sized business can measure the results of digital marketing efforts, it is important to have a plan in place. This plan should outline the specific goals of each marketing campaign, such as increasing brand awareness, generating leads or increasing sales.
• The basic digital marketing tools: there are several digital marketing tools that businesses can use to reach their target audience. These include search engine optimization (SEO), social media marketing and content marketing.

The show is curated and presented by marketing consultant Themis Sarantaena.

You can listen to this particular show “Promoting Services in the Digital Age” here: