This article was published on the site of Eleytheros Typos site on Tuesday 01/07/2025
One of the biggest problems facing catering and delivery businesses is the high commissions imposed by popular online delivery platforms. As orders increase, so do the costs for businesses, significantly reducing their net profit.
If you run a business that relies on online orders, you probably already know how quickly commissions can pile up. But the solution is there: creating your own online ordering website, with no purchase cost – just a small monthly subscription.
When commissions are small and when they increase sharply
Businesses with a limited number of online orders pay lower commissions. For example, if a store receives 50 orders per month with an average value of €20 and a commission of 8%, the total commission cost is €80 if the platform distributors are not used.
However, for stores that receive a higher volume of orders – e.g. 20 per day or around 600 per month – the cost skyrockets. With the same 8% commission and an average order value of 20€, the amount reaches 480€ per month. If even the platform’s distributors are used, the final cost can exceed 1400€, due to the additional charges per order.
Most platforms operate with models that incorporate high commissions, making it very difficult for businesses to be profitable, especially as the volume of orders increases.
Competitive prices – Greater appeal
Platforms shift high operating costs to consumers. As a result, many stores are forced to raise their prices by 30% to 40%. In contrast, through your own website you can offer much more competitive prices without affecting your profit margin. Even if you charge a small amount for delivery, such as €1.5, the total cost to the customer is still significantly lower than that of the platforms.
How to attract customers to your website
Audience attraction can be done in the same effective ways used on platforms, through targeted digital marketing activities. Indicatively:
- SEO (general and local) for search engine visibility
- Creating content on social media
- Google and social media advertising
- Newsletters and discount codes
- Collaborations with influencers and affiliate program
Promoting and strengthening your presence is done with proven methods that consistently increase orders.