Our actions led to a 75% increase in traffic and an increase in direct bookings
CASE STUDIES
Leivatho Ηotel
LEIVATHO Hotel is in Kefalonia and stands out for the high quality hospitality services it offers as a result of the hotel’s simplicity, discretion, authenticity and attractive appearance.
It follows sustainable practices faithfully in terms of architecture, the cultivation of the food served, water management and the use of recyclable energy sources. The hotel is HACCP certified and offers unparalleled hospitality, and all these details are based in the owners’ personal style and lifestyle. The LEIVATHO Hotel has received an award from the International Review of Architecture for Greece in 2012, organised by the internationally recognised architecture publication DOMES, and it has also received awards for excellence from booking.com, TripAdvisor and Hotels.com for 5 consecutive years, from 2013 to 2017 and for 2019.
Status
The Leivatho Hotel website had low traffic and was not on the 1st page of Google results for relevant searches
OBJECTIVE 1
For the LEIVATHO Hotel website to be on the 1st page of Google results
OBJECTIVE 2
An increase in direct hotel bookings
Actions
/ An On Page SEO study was conducted and a report was presented. The study results established there was a need to:
/ Replace the texts on the LEIVATHO Hotel website
/ Solve some technical issues with the page that prevented it from being on the 1st page of Google search results
/ Off Page SEO quality control campaigns and a Facebook Ad campaign were implemented to increase bookings.
Results
75% increase in traffic from the Off Page SEO campaigns.
LEIVATHO Hotel page is on the 1st page of results for searches by foreign customers
40% increase in direct bookings
*for:
- Kefalonia boutique hotels
- Kefalonia boutique hotels prices
- Kefalonia 4 star hotels
- Kefalonia 4 star hotels prices
**compared to the previous year