{"id":342,"date":"2021-12-07T12:04:31","date_gmt":"2021-12-07T12:04:31","guid":{"rendered":"https:\/\/digitalstrategist.gr\/?page_id=342"},"modified":"2022-10-14T11:01:10","modified_gmt":"2022-10-14T11:01:10","slug":"%ce%b7-%ce%bc%ce%ad%ce%b8%ce%bf%ce%b4%ce%bf%cf%82","status":"publish","type":"page","link":"https:\/\/digitalstrategist.gr\/en\/%ce%b7-%ce%bc%ce%ad%ce%b8%ce%bf%ce%b4%ce%bf%cf%82\/","title":{"rendered":"\u0397 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_68a8c3dc rowbackgreyfilter height_medium full_height valign_center with_img\"><div class=\"l-section-img\" style=\"background-image: url(https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/11\/back-2.jpg);background-repeat: no-repeat;\" data-img-width=\"1920\" data-img-height=\"757\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_faa991fc has_text_color\"><div class=\"wpb_wrapper\"><p>The first step to a successful <span style=\"color: #3db6e0;\">Digital Marketing Plan<\/span> is to document the goals of the business.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_large full_height valign_center\"><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container us_custom_3a1c1991 has_bg_color\"><div class=\"vc_column-inner\">[vc_custom_heading text=&#8221;THE METHOD&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23808080&#8243; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2228px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%2C%22laptops%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2221px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%2C%22tablets%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2221px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%2C%22mobiles%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2221px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%7D&#8221;][vc_custom_heading text=&#8221;The key to a successful Digital Marketing Plan is to assess the current situation. Recording a realistic action plan that is periodically reshaped, periodically measuring and evaluating results and adjusting the client&#8217;s goals are the key pillars of a Digital Marketing program.&#8221; font_container=&#8221;tag:h2|text_align:left|color:%230a0a0a&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2239px%22%2C%22line-height%22%3A%2252px%22%2C%22padding-top%22%3A%220%22%7D%2C%22laptops%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2225px%22%2C%22line-height%22%3A%2236px%22%7D%2C%22tablets%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2225px%22%2C%22line-height%22%3A%2236px%22%7D%2C%22mobiles%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2220px%22%2C%22line-height%22%3A%2230px%22%7D%7D&#8221;][vc_custom_heading text=&#8221;The internet market is international, so studying competition both locally and internationally is important, both to discuss other companies&#8217; practices and to have a common knowledge of the market. The strategy to be followed is then set out. A detailed and analytical process that will form the map on which all the axes of the Digital Marketing Plan will move. The communication channels are selected, depending on the business sector, the appropriate social media for the type of each client, the content to be communicated is designed and the keywords that are the keys to the client&#8217;s success are decided through the automated SEO mechanism. Where appropriate and depending on the needs and targeting of the program, Google Ads programs are created.&#8221; font_container=&#8221;tag:p|text_align:left|color:%230a0a0a&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22line-height%22%3A%2252px%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2221px%22%2C%22line-height%22%3A%2229px%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2221px%22%2C%22line-height%22%3A%2229px%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2218px%22%2C%22line-height%22%3A%2227px%22%7D%7D&#8221;][vc_custom_heading text=&#8221;The success of a Digital Marketing Plan is judged by its effectiveness. Therefore, a key element of the method is its periodic evaluation, so that what is needed can be redesigned and modified in order to achieve the best results over time.&#8221; font_container=&#8221;tag:p|text_align:left|color:%230a0a0a&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22font-size%22%3A%2230px%22%2C%22line-height%22%3A%2252px%22%7D%2C%22laptops%22%3A%7B%22font-size%22%3A%2221px%22%2C%22line-height%22%3A%2229px%22%7D%2C%22tablets%22%3A%7B%22font-size%22%3A%2221px%22%2C%22line-height%22%3A%2229px%22%7D%2C%22mobiles%22%3A%7B%22font-size%22%3A%2218px%22%2C%22line-height%22%3A%2227px%22%7D%7D&#8221;]<\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_63d710df rowbackgreyfilter height_medium\"><div class=\"l-section-overlay\" style=\"background:#000000\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_5-7 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\" style=\"grid-gap:1rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper us_custom_a89925b1 align_left valign_middle\" style=\"--hwrapper-gap:0rem\"><div class=\"w-image blueline align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"184\" src=\"https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/11\/blueline_footer.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/11\/blueline_footer.png 96w, https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/11\/blueline_footer-78x150.png 78w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/><\/div><\/div>[vc_custom_heading text=&#8221;Digital Marketing&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff|line_height:99.6px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2273px%22%2C%22line-height%22%3A%2290px%22%7D%2C%22laptops%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2252px%22%2C%22line-height%22%3A%2260px%22%7D%2C%22tablets%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2240px%22%2C%22line-height%22%3A%2250px%22%7D%2C%22mobiles%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2240px%22%2C%22line-height%22%3A%2250px%22%7D%7D&#8221;]<\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container us_custom_1b94f68b\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Digital marketing<br \/>\nEvaluation Report<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Website\/shop evaluation<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Evaluation of actions<br \/>\nDigital Marketing<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Conclusions and improvement<br \/>\nproposals<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper us_custom_ecb04e9d align_left valign_middle\" style=\"--hwrapper-gap:0rem\"><div class=\"w-image blueline align_none\"><div class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"184\" src=\"https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/11\/blueline_footer.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/11\/blueline_footer.png 96w, https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/11\/blueline_footer-78x150.png 78w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\" \/><\/div><\/div>[vc_custom_heading text=&#8221;Digital Marketing Plan&#8221; font_container=&#8221;tag:p|text_align:left|color:%23ffffff|line_height:99.6px&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2273px%22%2C%22line-height%22%3A%2290px%22%7D%2C%22laptops%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2252px%22%2C%22line-height%22%3A%2260px%22%7D%2C%22tablets%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2240px%22%2C%22line-height%22%3A%2250px%22%7D%2C%22mobiles%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2240px%22%2C%22line-height%22%3A%2250px%22%7D%7D&#8221;]<\/div><div class=\"g-cols wpb_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container us_custom_a0a76df9\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Creation of<br \/>\nDigital Marketing Plan<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Digital Marketing Action Plan<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Monthly evaluation of<br \/>\nresults<\/p>\n<\/div><\/div><div class=\"wpb_text_column us_custom_ccbb548e has_text_color\"><div class=\"wpb_wrapper\"><p>\/ Proposals to improve the<br \/>\ncomparative advantage<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_63d710df rowbackgreyfilter height_medium full_height valign_center with_img\"><div class=\"l-section-img\" style=\"background-image: url(https:\/\/digitalstrategist.gr\/wp-content\/uploads\/2021\/12\/methodosbig-1.jpg);background-repeat: no-repeat;\" data-img-width=\"1922\" data-img-height=\"754\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The first step to a successful Digital Marketing Plan is to document the goals of the business. [vc_custom_heading text=\"THE METHOD\" font_container=\"tag:h2|text_align:left|color:%23808080\" use_theme_fonts=\"yes\" css=\"%7B%22default%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2228px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%2C%22laptops%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2221px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%2C%22tablets%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2221px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%2C%22mobiles%22%3A%7B%22font-weight%22%3A%22700%22%2C%22font-size%22%3A%2221px%22%2C%22letter-spacing%22%3A%221.5px%22%7D%7D\"][vc_custom_heading text=\"The key to a successful Digital Marketing Plan is to assess the current situation. Recording a realistic action plan that is periodically reshaped, periodically measuring and evaluating results and adjusting the client's...","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-342","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Plan \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf | \u03a3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 Digital Marketing |<\/title>\n<meta name=\"description\" content=\"Digital Marketing Plan \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 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