This article was published in the November Issue of the Franchise Business magazine
Have you ever thought about how many benefits you can get from promoting your business and your products or services on LinkedIn? Perhaps you belong to the group of those who, for the moment, are indifferent to this platform. In this article, we’ll look at the reasons why you should change your mind!

Creating a company page on LinkedIn can help you promote your business in a targeted way, attracting many professionals and potential clients at no cost.

Let’s look at some of the main benefits:

1. You expose your brand in a professional space.
2. Promote your products and services.
3. You inform a demanding and active audience about your initiatives.
4. You gain a powerful tool for attracting new employees.

How can you create a LinkedIn company page?

First, you need to add your company name and a business email. Then, describe your business, its products and services in simple and understandable words. LinkedIn also recently added a short description line where you can show off your identity.

An important step in creating a LinkedIn company page is adding your logo and an appropriate photo that highlights your brand. You can manage the company page yourself or designate someone as an administrator, as long as they are connected to you on LinkedIn.

Why is a LinkedIn company page important?

1. You increase your credibility and customer base: A corporate page on LinkedIn increases your company’s credibility. Once you display your company name on your profile, your logo is displayed and a link is provided that leads prospects to your page. This adds prestige and allows users to learn more.
2. Easy crawlability with SEO: LinkedIn company pages are readable by Google and appear in search results. When someone searches for your company, your LinkedIn page will show up, as well as the profiles of everyone who works at the company. For optimal results, make sure your company description is strong, with appropriate keywords in line with SEO practices.
3. Attract high-quality employees: In addition to customers, your business needs good employees and partners. LinkedIn is the place to reach them and get them to know you.
4. Post articles and updates: through your LinkedIn company page, you can post news about your business, as well as articles about developments in your industry. The platform provides you with the ability to communicate with those you have connected with and you can post polls, photos and videos.

In conclusion, your company’s presence on LinkedIn offers many benefits worth considering. From increased credibility and customer loyalty to easier SEO crawling and the ability to attract high-quality employees, LinkedIn is a powerful tool for the success of your business. By publishing content and managing your page, you can create a positive image for your business and connect with your audience.

If you haven’t already created a LinkedIn company page, it’s worth giving it serious consideration and leveraging this valuable platform to grow your business.