In Themis Sarantaena’s series, “Marketing in Practice” on ONE Channel held on 19.12.23, Dimitris Kontarakis discusses the relationship between Digital Marketing and Artificial Intelligence (AI). The show covers a variety of practical applications of AI and how it can enhance various aspects of digital marketing. Some of the central questions addressed include:
- Marketing Personalization: How can AI help a small business personalize its digital marketing efforts for customers?
- Main Benefits of AI: What are the benefits of using AI in digital marketing for a small business?
- Improving Data Analytics: What are the ways in which AI can improve data analytics in digital marketing for a small business?
- Ad Automation : How can AI help automate ads across platforms for a small business?
- Trend Prediction : What are the ways in which AI can help predict trends in the digital space and improve the marketing strategy of a small business?