The changes we made paid off and the website moved up to the 1st page of Google results and this increased the business’s sales.
CASE STUDIES
Nanos Fireworks
Nanos Fireworks is the first fireworks company in Greece, which is today run by the fourth generation of the family. Each fireworks show stands out for its unique designs, rich colour palette and special effects.
The company’s owner, Mr. Pavlos Nanos, has been given 7 international awards, (gold at the 2014-16 World Fireworks Competition in the Czech Republic, Belgium and USA as well as first place in China and Germany 4 times).
The company designs and manufactures the world's finest fireworks, ranks among the world's top directors and producers of fireworks shows and special effects and is the world’s top company in pyromelody, the latest innovation in fireworks technology where the choreography of the fireworks display is perfectly synchronized, down to the last second, with the music.
Status
The Nanos Fireworks website had low traffic as it was not on the 1st page of Google search results.
OBJECTIVE 1
Nanos Fireworks’ site to be on the 1st page of Google results
OBJECTIVE 2
Increase in sales
Actions
/ Evaluation of website speed & content
Issues with the website which prevented it from having a high position in the results were identified, both at a technical level and in the performance of the content. They were all recorded and dealt with effectively.
/ Analysis of competition
/ Keywords (SEO)
The behaviour of competitor websites that were on the first page of Google was recorded and, based on this, all the texts on the site were reworded to be in line with the keywords that the public uses in their searches.
Results
80% increase in page traffic from the Off Page Seo campaigns
The company's sales increased
Nanos Fireworks is in first position in Google search results
*for:
- fireworks
- sparklers
- fireworks prices
- wedding fireworks
- fireworks mykonos
- fireworks greece
- fireworks mykonos